Because of the success of the IBM Personal Computer, the term PC came to mean more specifically a desktop microcomputer compatible with IBM’s Personal Computer branded products.

Only the Apple Macintosh family kept significant market share without compatibility with the IBM personal computer.

IBM is proud to announce a product you may have a personal interest in. It is a tool that could soon be on your desk, in your home or in your child’s schoolroom.

It can make a surprising difference in the way you work, learn or otherwise approach the complexities and some of the simple pleasures of living.

It is the computer we are making for you.

IBM chose Charlie Chaplin’s The Little Tramp character for a series of advertisements based on Chaplin’s films.

The Little Tramp is a childlike, bumbling but overall good-hearted character who is most famously portrayed as a vagrant who endeavors to behave with the manners and dignity of a gentleman despite his actual social status.