90% of U.S. Internet users visit a social media site each month. Because we live in such a global Society, creating and maintaining an online presence has become most relevant in promoting your brand.

Presenting our ideal selves versus our real selves has become more and more prevalent on social media platforms.

Your real Self is what you are – your attributes, your characteristics, and your personality. Your ideal self is what you feel you should be; much of it due to societal and environmental influences.

From a societal standpoint, many of us are driven by competition, achievement, and status; hence, the creation and portrayal of our ideal selves.

Social media effect creates a false sense of Self and self-esteem through the use of likes, etc.

For social media users, it is an esteem booster, which explains why so many people spend so much time on social media.

It provides many individuals with a false sense of Self and an inflated sense of who they really are.

1. Stop comparing yourself to others.

2. Authenticity is Key.

3. Align your real Self with your ideal Self.