Social media, the first mass medium to allow you to publicly share your thoughts, feelings and life has become dangerously inauthentic. Everyone on social media is infected with the same problem:

The very nature of it causes all users to be fake. You can and you do actually project an image of a life far better than the one you authentically experience.

The Internet has become a World of social media. Whatever your wish or desire, you can find it online and find people who share commonalities with even your most unorthodox interest.

With the bounty of internet expansion, fake profiles and accounts have increased exponentially. It is no longer a question of if you will come into contact with a fake account, but when.

The delicate balance between performance, becoming yourself and being present is apparent all around.

About 3% of Facebook profiles, 15% of Twitter profiles, and an estimated 8% of Instagram profiles are fakes.

In all, from these three social media platforms alone, there are as many as 142 million fake profiles on the Internet.

We have heard about these fake social media profiles impacting elections, dividing Americans, and causing Facebook to clamp down on what shows up in your News Feed.

But they can also impact your personal life and your businesses in a way that can be very damaging.

Many times, fake profiles include people who are your friend, acquaintance or those whose posts and commentary you love reading. You do not know them but you think you do.

Social media outlets are unregulated gateways into our personal lives.

They are riddled with so much misinformation and fake content, you can create over 1,000 conversations in a matter of seconds with personalities that seem real.

Maybe you have been conversing with them over a period of weeks or months.

Which friends are real friends and which are ones you have just accepted who are now infiltrating you and your friends, masking themselves as a real person, all through manipulation?