All comes down to instinctive Human behavior. Humans are social animals – it is why we have survived for thousands of years. Danger is all around and we come together to fight danger.

In business, good people in a bad environment can do bad things because they are instinctively wired to protect themselves.

Likewise, bad people can do really good things in a good environment because they are socially connected and working together with others.

It all comes down to creating an environment where our two selfish chemicals – endorphins and dopamine – are inactive, and our two selfless chemicals – serotonin and oxytocin – are in full gear.

Endorphins mask physical pain, the high you get after a certain amount of time/miles on the road, it is the runner’s high, the caveman’s work to go hunt.

Dopamine is activated when you find what you have been looking for, when you complete your to-do list, or when you hit a strike.

It is when the caveman finds the food. It tells you to stay focused and keep moving forward.

Serotonin is activated when you are feeling valued, when you are feeling pride. Universities could just send an email with your college degree as a PDF.

But instead, we do commencements, your friends and family come, and you start to feel really good.

Oxytocin is activated when you experience friendship, trust, and even physical touch, and reinforces a relationship and trust.

It is also activated through acts of kindness. Oxytocin is powerful because it fosters generosity.

You need to watch out for Cortisol. Cortisol is activated by stress, and is designed to keep you alive in danger. It is the first phase of fight or flight.

It causes your heart rate to rise, puts glucose into your muscles, heightens your senses, and makes you paranoid to find the danger, find the danger.

We are on alert, ready to fight, sacrifice others, and – most damaging – trust no one.

The less we fight and flight from danger and each other, and the more we sacrifice for each other, the more we will all fight for each other.

We will experience the selfless chemicals that make us happy, safe, and trusting of others, versus the selfish ones that make us focused on survival and sacrificing others.