There is widespread public belief that Organic Food is safer, more nutritious, and better tasting than conventional food, which has largely contributed to the development of an Organic Food culture.

Consumers purchase organic foods for different reasons, including concerns about the effects of conventional farming practices on the Environment, Human health, and animal welfare.

Demand for Organic Food is primarily driven by concerns for personal health and for the Environment.

While Organic Food accounts for 1 – 2% of total food production worldwide, the Organic Food sales market is growing rapidly with between 5 – 10% of the food market share.

Global sales for Organic Food climbed by more than 170% since 2002, from US $23 billion reaching more than $63 billion in 2011.